I'm proud I stayed course and followed my passion - in all the forms it took over the years - from working with clients to starting a YouTube Channel. At the time I had no idea or grand plan that it would lead to what we are doing today with BK Beauty, but since launching last year, my husband has been able to join me now full time. We designed a life, that would have felt like a dream years ago - in terms of passion for our work, and being able to also prioritize family.

A quick note about The Courage to Become Series and today’s, featured woman.

Hi! Catia here. I am delighted to bring you Season 4 of The Courage to Become! I ask women I admire to share a behind the scenes view of their becoming. We often see the result but aren’t privy to the through, to the transformation. And the through is where all the magic happens. The story you are about to read will buoy you with hope and encouragement. Being a woman is not easy, but damn, if it can be magical. There are inspirational women everywhere, and Lisa is one of them.

Lisa is graceful and kind and a true powerhouse. I watch her from afar and she absolutely inspires me to be softer and more powerful at the same time. She has taken her passion, beauty, and grown it into a business all while rooting it in kindness. Please welcome, Lisa.

Lisa J from BK Beauty

Tell us a little bit about yourself:

I am a mom to two girls, and my husband and I own a beauty brand, BK Beauty. My brand evolved from a passion I've always had for makeup artistry. Working at a makeup counter in college, lead to having always having that makeup artistry in my life in all sorts of ways. For years I had a wedding makeup business as a side job to my full-time job in Advertising. I'd work M-F in advertising, and work weekends doing wedding makeup. After having my second daughter, I started to come to terms with needing to retire from the wedding business. While I loved the work and my clients, the schedule of having every weekend booked and away from family was wearing me down. I started making videos teaching women about makeup and uploading them to YouTube to still practice my passion. Five years later, that would lead to launching BK Beauty. Besides YouTube and BK Beauty, I enjoy fitness and immersing myself in self-discovery and self-improvement content.

What was one thing you always dreamt of doing, were afraid to do, but did anyway?

I'd have to say starting my brand. I remember looking into starting a brand when I was a makeup artist before I was on YouTube or had any community (I prefer this over "followers") :) There is a lot that goes behind starting a company. I am so fortunate that my husband supported this dream of mine and runs the business parts that are not my areas of interest or knowledge.

How did it feel getting started?

It was exciting and scary. We are 100% self-funded, so making that initial investment to place our first purchase order was terrifying! As you get further along, you start to realize the additional expenses that arise that you didn't even consider when you started. Our initial investment quickly doubled as we began to source everything we would need to operate fully. The process was long, but exciting. It was gratifying seeing my product come to life! After we launched and started to get customer feedback, that was scary too. You hope your customers love your product as much as you do.

Tell us about some of the obstacles you faced when you started BK Beauty?

Oh gosh, so many obstacles when we started. The first would be finding a partner and manufacturer that would work with us. After sampling about a dozen, we finally found ours. We launched out of our home, and the first three months of our business, our house looked like a warehouse shipping facility. We had no intention of renting a space or hiring anyone immediately because we thought we could manage it ourselves. After a few months of juggling the kids, my YouTube Channel, and BK Beauty, we decided we needed a space and to make our first hire. We also learned that timelines never run as planned initially, and having the patience to get it exactly right is more important than rushing the process.

What motivates you to grow BK Beauty?

We've been able to use BK Beauty as a vehicle to give back in ways we never could do personally. That is something I am proud of. The community of women around the world that have supported me on YouTube motivates and inspires me. The letters, emails, and comments I receive are so rewarding. My daughters also motivate me. I hope they see the passion and hard work in me and that one day, that helps shape them into having the courage to follow their dreams.

Which living person do you most admire?

I admire Kendra Scott because she's an incredible example of an entrepreneur who has built an incredibly successful brand. She reinvented her brand and business and sustained the growth longterm, but more importantly, she uses the success of her brand to give back in significant ways. Mentorship and philanthropy is a core part of who she is. I admire that. I look at the work she is doing in communities through her brand's success, and I am inspired to follow.

Which talent would you most like to have?

Dance! I so wish I could dance! I mean REALLY dance... not just act a fool at a wedding.. but the kind of dance you see on Instagram. :)

What is your most marked characteristic?

Hmmm... I would have to say empathic if that is a characteristic? I have always been someone who takes on others' feelings. In a lot of ways, I think that is a positive characteristic. Forgiveness and giving the benefit of the doubt are two things I am quick to give. I love deeply, and I want to be loved deeply. In other ways, it's something I have to manage and balance. It can cause anxiety, self-doubt, and trouble identifying important boundaries for self-love and protection. This is something I only recently am starting to realize and work on.

What is your motto? A message that motivates you or helps you along?

If you are uncomfortable, you are growing. Listen to your instincts; they are always right.

What are some things you are proud to have accomplished?

My girls are what I am most proud of. Not sure if that qualifies as an accomplishment, but I am proud of their hearts. They are kind, loving, compassionate, and caring. They love animals, which I think says a lot about their heart. :) That makes me proud. Professionally I am proud that I turned a passion into a business that my husband and I now work together. To be honest, I spent my 20s not knowing what I wanted to be professionally. I always loved makeup but had this idea that I needed to go to college and get a "real" job after. I worked in Advertising for a few years. I am grateful for that experience because it validated that makeup was my true passion and that having a "real" job and a good paycheck wasn't truly fulfilling. It wasn't leading to happiness. I'm proud I stayed the course of following that passion in all the forms it took over the years from working with clients to starting a YouTube Channel. At the time, I had no idea or no grand plan that it would lead to what we are doing today with BK Beauty, but since launching last year, my husband has been able to join me now full time. We designed a life that would have felt like a dream years ago in terms of passion for our work and being able also to prioritize family.

What keeps you going when you feel like you are knee-deep in the mud?

When I feel overwhelmed, a long run and a good Tony Robbins talk will get me out of it—also disconnecting a bit. I have to disconnect when I feel that way. It's tough because social media is a big part of my job, but I always want to show up authentic and honest. And sometimes, the truth is I need some space to recenter.

What's one piece of advice you'd give to women who are about to embark on the journey you are on?

Be patient, and stay true to your mission and your brand. Build community by showing up and offering real value. Be honest with that community, serve them.

Lisa J is a mama, wife, and all-around amazing woman. She is the founder of BK Beauty.

Driven by a passion for beauty and mission of kindness, BK Beauty creates makeup products and tools that offer a luxurious feel with flawless performance.

BK Beauty helps make application effortless and inspires creativity while celebrating beauty inside and out. With every purchase, a donation is made to inspire

kindness.

You can shop BK Beauty and connect with Lisa at:

YouTube: lisajmakeup // Instagram: @lisajmakeup //Facebook: LisaJMakeup

BK Beauty // Instagram: BK Beauty

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Hi friend!

Welcome to Bright Light.

I'm Catia, a woman, wife, mama, sister, friend, daughter -- you know -- I wear a million hats just like you.

Here at Bright Light, I help parents worldwide enjoy their lives and enjoy their kids.

Family life can be beautiful, but it's not easy. A day in a family can be filled with heartache, guilt, hugs, crying, laughing, and rushing from one place to another.

I help parents create the home life they've always wanted and an environment that feels good for everyone. I teach parents how to strengthen their marriages and relationships with their children.

I believe in the power of parents and families to support and encourage each family member and then take that energy and make the world a better place.

You have the strength to break behavioral patterns, heal intergenerational trauma, and nurture your family in the way you have always wanted to.

To each session, I bring my training as a Certified Conscious Coach, my graduate studies in Marriage and Family Therapy, and my decade-long career as an author and keynote speaker. My approach is multi-cultural, grounded in research and my own experience as the mama of two young girls.

If I could choose ten words that best describe me, I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

Buy The Courage to Become

Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!